Google social

Just an idea: how about rolling search and social into one? To me, the question is who will do it, and when? With Google. Twitter, and Facebook around, seems obvious, doesn't it? Searching for me has two aspects: the information I'm searching for may be findable on a web page, forum, or database. But often, that's not the case and I need to ask a person, in which case I can go to a forum, Facebook or Twitter.